Thursday, August 5, 2010

Internet 'Reputation Management' To Improve Your Online Buzz

When replying to the review, part of the Internet Reputation management strategies is that you understand of the review. It can be difficult if the review is bad and the person is angry, but you need to try and fix the problem and not respond in a negative way to the review.

You need to maintain a positive reply and appear understanding of the review, even if you are not in favor. You also need to make sure that you are addressing the problems that were brought up in the review. Maybe there is a problem that you need to fix on your website and you need to be sure that you assess those problems and fix them.


When responding to negative reviews, you need to consider where the person is getting that opinion from. It could be because something is not working with the searches on your website or maybe the search engine optimization that you are using is not working as it should be.

Part of developing Internet reputation management is being level and objective so that you are able to respond to the reviews and let the users know that you are not only aware of the problems that have been addressed, but that you are also taking the steps to fix them.

You do not want to promise a solution right away in the reply, but you do need to address the problem and let users know you are doing your best to fix it.

Even if the negative reviews are not what you want to see for your website, they can help you fix any areas of the website that could be improved and help you do more business. But if you ignore the reviews that are made on your website, that shows users that you do not care if your website has something that is not working and that is not going to help you get rid of the negative reviews.

Developing a strategy for handling negative reviews should be part of your objectives for owning a business and having a website. If you have not yet begun to get reviews, you may want to develop a good strategy that you can use if you do start to receive negative reviews.


When you are using search engine optimization, there can be a number of things that may not be working or that could be working better. It is better to address any of those search engine problems and correct the features that may not be working right away than to ignore them.

If you find that you keep getting reviews of your website that are ending up on the first page of the search results, the best thing that you can do is to reply right away and offer a solution for the problems. You don’t want to state that you have the solution and it is fixed if it is not, but you should let your users know that you are not only aware that there is something that needs to get fixed, but that you are working on getting it fixed.

If you have not yet received any negative reviews, you still should have a good plan of how you are going to respond to them because it is possible for someone to write a negative review about your website and you need to be aware of that right away so that you can fix the problems.

Being professional and polite when you are replying to any of the reviews that you get, even if they are negative, is one of the best ways that you can show your users that you care about their reviews and that you want to provide with the best website and features that you can. It also helps boost the amount of business that you can get to your website when people see that you are finding the solutions that they need.